At TGSM, we’re always focused on innovative new ways to increase fan engagement at sporting events, races, concerts, and other major events. So, we were honored and excited when the National Speedway Directory asked us to present on the subject of fan engagement at their annual Race Track Business Conference this year in Indianapolis.
The RTBC was created to provide a platform for leaders from the motorsports industry to collaborate in an intellectual environment and share insights about innovations and emerging concepts in the field of racing. Topics for this year’s conference will range from legal issues and risk management to emerging video technologies.
Leading the Way in Fan Engagement
Jenn Piorkowski, Sales and Media Director for TGSM, will join an exclusive panel of experts to discuss the subject of fan engagement in the motorsports industry. Jenn will be joined by William Bader III, Owner of Summit Motorsports Park, and Jason Rittenberry, CEO of Kentucky Venues. The panel will discuss the current state of fan engagement in motorsports – along with several recent trends, including the growing role of data collection in fan engagement.
As new technologies emerge, motorsports marketers are gaining access to new data-driven insights that can be used to drive the development of more effective offers and content. Jenn will share TGSM’s philosophies on how data analytics can be used to increase fan engagement and drive revenue with tactics like personalized experiences and multi-channel content.
The panel will also focus on the topic of creating partnership value across marketing channels, with new insights about the relationships between spectators, the event and venue, sponsors, service providers, and vendors. We expect this to be an amazing experience for everyone in attendance, as Jenn and the other experts explore the cutting edge of fan engagement in the motorsports industry in 2017.
A Full Day of Analysis and Insight from Racing Industry Experts
In addition to the fan engagement panel with TGSM’s Jenn Piorkowski, RTBC 2017 will feature a full day of expert analysis and insight from leading figures in the world of motorsports. The agenda opens with a panel of legal veterans discussing risk management and current legal issues. As the day progresses, separate panels will cover the subjects of sports tourism, data analytics, esports, ticking revenue, video technology, media coverage, and more.
The keynote address will be delivered mid-day by Jay Frye, President of Competition and Technology for the Indy Racing League. Frye came to the IndyCar sanctioning body in 2015 after turning around both Red Bull Racing and MB2 Motorsports, followed by a successful stint with Hulman Motorsports. He is an accomplished veteran of the racing business with unparalleled insight into the challenges and opportunities facing the motorsports industry in 2017.
TGSM’s Innovative Approach to Fan Engagement
For years, TGSM has led the way in developing new and innovative approaches to fan engagement on the tailgating lot. Our interactive restroom trailers are designed to attract and engage the most valuable demographics at any public event using cutting edge technology, social media integrations and advanced data gathering techniques.
Our free high-speed Wi-Fi network attracts millennials and women to the vicinity of the trailer. And our state-of-the-art luxury restrooms ensure that they stay nearby for the duration of the tailgating event. Interactive games and social-network integrations engage fans with the sponsoring brand’s messaging. And an impressive array of interactive screens and beacon sensors tracks the entire experience, gathering a trove of valuable anonymous data about fans and their preferences.
Every aspect of the TGSM tailgating experience can be easily branded to match a sponsor’s message – from the custom wrap on the trailer itself, to the interactive screens, to the messages broadcast over the trailer’s integrated stereo broadcast system.
TGSM’s trained representatives are available to assist clients with every aspect of implementation. We can help you integrate your mobile app. We can help you develop a testing strategy for multiple campaigns and messages. And we can help you understand how to put the data you gather to work to boost revenues, increase fan engagement, and maximize ROI on your event budget.
Contact TGSM Today to Learn More
If you’re looking for ways to increase fan engagement at tailgating events, get in touch with TGSM today. We’d love to give you a virtual tour of our interactive trailers and discuss the ways you can use our units to boost the effectiveness of your event marketing efforts.
If you’re attending RTBC 2017 and you would like to meet with Jenn Piorkowski, our Sales and Media Director, in person at the event – you can get in touch with her directly to schedule a meeting at (888) 995-2285.