Over its 49-year history, Talladega Superspeedway has been called NASCAR’s longest, fastest, and most competitive venue. But the track isn’t the only thing spectacular about Talladega. If you’ve ever attended an event here, you know […]
It is widely agreed that you can’t plan for a brand activation to go viral. There are too many independent variables. This is especially true for sports activations, where fan experience can be fundamentally affected […]
What would be the ultimate fan experience for NFL football fans? That’s the question that Verizon asked when they began developing their activation for Super Bowl City in 2016 at Levi’s Stadium in Santa Clara, […]
Fans from around the world gathered in Louisville on May 6th to witness the 143rd running of the Kentucky Derby. Long called “the greatest two minutes in sports,” the derby never fails to provide an […]
They are at the pinnacle of their careers, yet many brands have overlooked them As Generation X comes into their prime, brands are still overlooking their brand power. Gen Xers were born between 1965 and […]
If not, what is it costing you? The Fans are everything to You! The average NFL Football Fan will spend over $500 per year on tickets, food, drinks, and merchandise. The Fan experience, fan engagement […]
It’s no secret that the fan experience at NASCAR events has undergone a dramatic shift in recent years. While race attendance is low, NASCAR is slowly making changes. A recent report was released underlying the […]
As teams begin to plan the fan experience for the upcoming 2017 Football Season, Brands are searching for unique activations to grow brand loyalty. This is an exciting time to be in the sports marketing […]
As Auburn University prepares for their biggest game of the season, they have 3 things on their minds: Football, Football, and Fan Experience. Auburn isn’t looking to hand out a “W” to undefeated and No. 1 Alabama […]
Women are the largest growing fan demographic in sports including football and hockey. Appealing to women is essential to continue growing the fan base and increasing profits. We are not talking about changing the sport […]
Women – 185 million Americans were NFL fans Forty-five percent were female Fastest-growing fan demographic for the league 159% Increase in female attendance – TGSM Case Study* Fan Engagement – Real time connection to our […]
Why do fans go to live events, versus sitting comfortably at home with their flat screen TVs and cold beverages? They leave their homes and go to a live event for the following reasons: to […]
Warm weather is here and while the NBA Playoffs are dominating sports on a professional level, colleges across the country are already gearing up for their most profitable season… football. College football’s Power 5 teams […]
Each year, the NFL closes out an exciting season with Super Bowl Sunday – an occasion when families and friends gather together to watch the best two teams in the league square off. 2016 was […]
The NFL Season 2015 was an amazing time for Tailgating Sports Marketing, LLC and the Washington Redskins. Each home game, we joined Redskins fans in the Redzone tailgating parking lot to provide a superior NFL […]
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