As mobile technology continues to push the envelope of high-tech fan engagement – new data collection strategies are taking the NFL by storm. The league has long been a leader in the arena of high-tech […]
You could make an argument that the NFL has embraced technology more than any other major sports organization. Today’s NFL fan experience is inundated with technology – from mobile streaming live games to adding RFID […]
At recent Super Bowls, one brand activation strategy that we’ve seen again and again is to get fans personally involved with hands-on activities. It’s a great strategy, and we’ve seen how effective it can be […]
In recent years the NFL has shown an impressive dedication to their digital fan experience with the proliferation of mobile apps and in-stadium networks around the league. Last month, the league signaled their next major […]
Last month, the NFL launched a new interactive promotion in Times Square, and it looks like this is one NFL fan experience that is not to be missed! The interactive display was produced by the […]
Over the past decade, we’ve seen an overwhelming transformation in the NFL fan experience, as new technologies have worked their way into stadiums, front offices, and even onto the playing field. No other league has […]
If you’ve been following the NFL, Twitter, or the national news, there’s no doubt you’re aware of the current controversy brewing around the national anthem at football games. But while the spotlight has been on […]
When it comes to fan experience in the NFL, no one is out there working harder than Bud Light. There is a reason why the Bud Light brand stands alone atop the heap of marketing […]
What would be the ultimate fan experience for NFL football fans? That’s the question that Verizon asked when they began developing their activation for Super Bowl City in 2016 at Levi’s Stadium in Santa Clara, […]
The NFL is putting together an amazing fan experience for this year’s draft event in Philadelphia. The league is pulling out all the stops and offering three full days of active and interactive attractions for […]
Fan experience is a wide-ranging topic that seems to take on new aspects with every passing year. From the early days of tailgating and high profile cheerleading and dance teams, through the evolution of pneumatic […]
If not, what is it costing you? The Fans are everything to You! The average NFL Football Fan will spend over $500 per year on tickets, food, drinks, and merchandise. The Fan experience, fan engagement […]
NFL Vote 31-1 – Dolphins’ Owner, Stephen Ross the Lone “Nay” Vote In a Phoenix hotel ballroom full of NFL owners voting yes, one NFL Team Owner votes no, solely for the Fans. Dolphins owner […]
As teams begin to plan the fan experience for the upcoming 2017 Football Season, Brands are searching for unique activations to grow brand loyalty. This is an exciting time to be in the sports marketing […]
Super Bowl LI was full of surprises, including the commercial ads. Typically, Super Bowl commercials are light-hearted and funny containing babies, puppies, and monkeys. Many of this year’s ads went deep, focusing on Diversity, Inclusion, […]
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