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Month: October 2017

Sponsorship, Activations
NFL - National Football League

How Sideline Protests are Affecting NFL Sponsorships in 2017

October 31, 2017 Tailgating Sports Marketing 0

If you’ve been following the NFL, Twitter, or the national news, there’s no doubt you’re aware of the current controversy brewing around the national anthem at football games.  But while the spotlight has been on […]

fan experience
Fan Experience

Cleanliness – the Silent Factor in the Fan Experience Equation

October 24, 2017 Tailgating Sports Marketing 0

When you think about fan experience, restroom cleanliness may not be the first thing that comes to mind.  But a few recent studies are shedding new light on the importance of cleanliness in the overall […]

brand activations, fan engagement
Brand Activations

5 of the Most Interactive Sports Brand Activations of All Time

October 16, 2017 Tailgating Sports Marketing 0

Some interactive sports brand activations are successful because they create an amazing visual experience.  Others actually put the participants inside the activation to create unforgettable interactive experiences that will forever associate the brand with the […]

brand activations, experiential marketing
Brand Activations

5 Brand Activations that Generated Big League ROI

October 2, 2017 Tailgating Sports Marketing 0

We’ve watched with awe over the past few years as interactive brand activations have grown bigger, better, and more impressive season after season.  Today, every major sport boasts its share of big budget brand activations. […]

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