As mobile technology continues to push the envelope of high-tech fan engagement – new data collection strategies are taking the NFL by storm. The league has long been a leader in the arena of high-tech […]
It’s no secret that big data is redefining the marketing landscape for many industries in 2018, and we think the next arena to be rocked by big data will be the concert experience. Interactive brand […]
As you may have heard, the EU is rolling out its new General Data Protection Regulation (GDPR) next month, in an effort to regulate the collection, processing, and use of personal data for all EU […]
Over the past decade, wireless technology has taken the professional football fan experience to new heights. We watched the transition carefully as the NFL changed from a league where only a few teams and venues […]
You could make an argument that the NFL has embraced technology more than any other major sports organization. Today’s NFL fan experience is inundated with technology – from mobile streaming live games to adding RFID […]
For the first time, fan experience and the business of sports will have a dedicated track at NAB 2018 this month in Las Vegas. The National Association of Broadcasters annual trade show has become one […]
Sports activations have been a part of SXSW for a while, with brands like Gatorade, Fitbit, and Nike making strong showings in recent years. But 2018 was the first year for sports to have its […]
Over its 49-year history, Talladega Superspeedway has been called NASCAR’s longest, fastest, and most competitive venue. But the track isn’t the only thing spectacular about Talladega. If you’ve ever attended an event here, you know […]
If you’ve been paying attention over the past few years, you already know that mobile technology is drastically transforming fan engagement in the sports world. The innovations and mobile integrations that now come standard in […]
The National Sports Forum is being held through Feb 13, 2018 in Frisco, TX. This event brings together executives, sales representatives, marketers, and vendors with one goal in mind, fill the venue with engaged Raving […]
At recent Super Bowls, one brand activation strategy that we’ve seen again and again is to get fans personally involved with hands-on activities. It’s a great strategy, and we’ve seen how effective it can be […]
The National Sports Forum – Tech Tank is an opportunity for innovative and new technology companies to demonstrate their companies tools and strategies to National Sports Forum sports executive attendees. The 23rd Annual event will […]
In recent years the NFL has shown an impressive dedication to their digital fan experience with the proliferation of mobile apps and in-stadium networks around the league. Last month, the league signaled their next major […]
Last month, the NFL launched a new interactive promotion in Times Square, and it looks like this is one NFL fan experience that is not to be missed! The interactive display was produced by the […]
When you talk about fan engagement activities at football games, there are some common activities that you hear about quite often. Many of today’s most popular fan engagement strategies take advantage of recent technological innovations […]
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