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  • [ May 18, 2018 ] 3 Indications the NFL Is Getting Serious About Data Collection NFL - National Football League
  • [ May 16, 2018 ] The Dawn of the Data-Driven Concert Experience Brand Activations
  • [ May 9, 2018 ] 3 Ways GDPR Will Affect the Data Driven Fan Experience Fan Experience
  • [ April 12, 2018 ] The NCAA’s New Data-Driven Fan Experience College Sports
  • [ April 10, 2018 ] Balancing Technology with Tradition in the NFL Fan Experience Fan Experience
data collection
NFL - National Football League

3 Indications the NFL Is Getting Serious About Data Collection

May 18, 2018 Tailgating Sports Marketing 0

As mobile technology continues to push the envelope of high-tech fan engagement – new data collection strategies are taking the NFL by storm.  The league has long been a leader in the arena of high-tech […]

data driven concert experience
Brand Activations

The Dawn of the Data-Driven Concert Experience

May 16, 2018 Tailgating Sports Marketing 0

It’s no secret that big data is redefining the marketing landscape for many industries in 2018, and we think the next arena to be rocked by big data will be the concert experience.  Interactive brand […]

data drive fan experience
Fan Experience

3 Ways GDPR Will Affect the Data Driven Fan Experience

May 9, 2018 Tailgating Sports Marketing 0

As you may have heard, the EU is rolling out its new General Data Protection Regulation (GDPR) next month, in an effort to regulate the collection, processing, and use of personal data for all EU […]

NCAA Fan Experience
College Sports

The NCAA’s New Data-Driven Fan Experience

April 12, 2018 Tailgating Sports Marketing 0

Over the past decade, wireless technology has taken the professional football fan experience to new heights.  We watched the transition carefully as the NFL changed from a league where only a few teams and venues […]

fan experience
Fan Experience

Balancing Technology with Tradition in the NFL Fan Experience

April 10, 2018 Tailgating Sports Marketing 0

You could make an argument that the NFL has embraced technology more than any other major sports organization.  Today’s NFL fan experience is inundated with technology – from mobile streaming live games to adding RFID […]

Fan Experience
Fan Experience

Fan Experience Takes Center Stage at NAB 2018

April 5, 2018 Tailgating Sports Marketing 0

For the first time, fan experience and the business of sports will have a dedicated track at NAB 2018 this month in Las Vegas.  The National Association of Broadcasters annual trade show has become one […]

Fan Engagement
Fan Experience

5 of the Best Fan Engagement Activities at SXSW 2018

March 20, 2018 Tailgating Sports Marketing 0

Sports activations have been a part of SXSW for a while, with brands like Gatorade, Fitbit, and Nike making strong showings in recent years.  But 2018 was the first year for sports to have its […]

tailgating experience
NASCAR

A Brand-New NASCAR Tailgating Experience at Talladega Superspeedway

March 12, 2018 Tailgating Sports Marketing 2

Over its 49-year history, Talladega Superspeedway has been called NASCAR’s longest, fastest, and most competitive venue.  But the track isn’t the only thing spectacular about Talladega. If you’ve ever attended an event here, you know […]

Fan Experience

5 Innovative Customizations for Concert and Festival Fan Engagement

March 5, 2018 Tailgating Sports Marketing 0

If you’ve been paying attention over the past few years, you already know that mobile technology is drastically transforming fan engagement in the sports world.  The innovations and mobile integrations that now come standard in […]

Fan Engagement

3 Key Points We Learned from the 2018 National Sports Forum

February 12, 2018 Tailgating Sports Marketing 0

The National Sports Forum is being held through Feb 13, 2018 in Frisco, TX. This event brings together executives, sales representatives, marketers, and vendors with one goal in mind, fill the venue with engaged Raving […]

NFL - National Football League

A Star-Studded VIP Brand Activation with Amex at Super Bowl LLII

February 9, 2018 Tailgating Sports Marketing 0

At recent Super Bowls, one brand activation strategy that we’ve seen again and again is to get fans personally involved with hands-on activities.  It’s a great strategy, and we’ve seen how effective it can be […]

Fan Engagement

Tailgating Sports Marketing to Purvey Real Solutions for Ticket Sales at the 2018 National Sports Forum Tech Tank

February 5, 2018 Tailgating Sports Marketing 0

The National Sports Forum – Tech Tank is an opportunity for innovative and new technology companies to demonstrate their companies tools and strategies to National Sports Forum sports executive attendees. The 23rd Annual event will […]

fan experience
Fan Experience

NFL Expanding Digital Fan Experience with Verizon Partnership

February 2, 2018 Tailgating Sports Marketing 0

In recent years the NFL has shown an impressive dedication to their digital fan experience with the proliferation of mobile apps and in-stadium networks around the league.  Last month, the league signaled their next major […]

Fan Experience
Fan Experience

Transforming Times Square into the Ultimate NFL Fan Experience

January 27, 2018 Tailgating Sports Marketing 0

Last month, the NFL launched a new interactive promotion in Times Square, and it looks like this is one NFL fan experience that is not to be missed!  The interactive display was produced by the […]

fan engagement
College Sports

A Creative and Meaningful Fan Engagement Effort from Iowa Football

January 19, 2018 Tailgating Sports Marketing 0

When you talk about fan engagement activities at football games, there are some common activities that you hear about quite often.  Many of today’s most popular fan engagement strategies take advantage of recent technological innovations […]

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